Pinterest Marketing Tips
Pinterest became popular not only for new ideas searching, it’s also an effective tool to attract additional traffic to the website. Follow our marketing tips to grow your Pinterest account and develop your brand.
Pinterest Marketing Tips
There are two types of accounts on Pinterest, personal and business accounts. The business profile involves access to analytics. You can register as a company at the time of creating your account or go from a previously created personal account by visiting https://business.pinterest.com. A business account allows you to create advertising campaigns to promote your pins. With promoted pins, you’ll attract more audience to your boards.
Pinterest keywords are one or two descriptive words that are used when searching for something. To collect keywords, go to the “Ads” menu in the upper left corner and select “Create Ad”. Enter something in the “Campaign name field” and then click on the “Create campaign” and continue” button. On the new page, find the “Add keywords” and enter your keyword in the “Expand your audience” search box. Pinterest will show you a number of monthly requests for the key phrases (longtail) related to what you typed. Beware of keywords with the most searches. It means that you have high competition, so choose key phrases with a long tail from the list.
Right Image Height
Use vertical pictures for your account. The optimal size of the pictures is 735×1102 pixels, and it is better to view it directly on Pinterest. Of course, you can use higher images, but the platform will slightly squeeze them. Vertical images are the best option for creating pins. For editing images, you can try specialized online services like canva.com. It’s one of the most convenient user-friendly free tools with easy navigation. It also has a specialized template designed to create pictures for Pinterest.
Fill Out Your Pinterest Profile
It’s pretty important to fill out your profile including description, a link to the website and categories so that the audience could know more about your product. Optimize your company name. It should contain the name of your business and the main keywords (100 characters).
Briefly describe your business (max 160 characters). Your avatar should have an attractive photo; it’s better to use the same one as in other social media.
Make Good Content
Publish the content that is relevant for your niche and is of interest to followers. The analytics of the content published by subscribers will help you to select the content that interests users. Post new pins regularly, but avoid posting too many new pins at the same time. Regular posts will help you reach a wider audience. Using the platform’s tools, you can schedule pins to be published two weeks in advance. Take into account the official holidays and special occasions and start posting seasonal content about a month before the holiday or event.
Tag Influencers and Use Guest Boards
Cooperate with the influencers and bloggers to boost your popularity and use Guest Boards. Guest boards are great for sharing ideas and plans. To create it, invite your friends to join one of the existing boards. Click “Invite” next to the friends you want to add as collaborators.
The people you invited will receive a notification.
Try Pinterest’s Analytics
Like most social networks, Pinterest gives its users access to analytics which helps to optimize the effectiveness of the marketing strategy. To do this, just click on analytics.pinterest.com and enter your profile. Pinterest analytics enables users to collect information on demographics, users’ location, the average monthly viewers and the average number of monthly interactions with your pins. You will be able to learn what the audience is doing with your images and what they think about your brand. This will help you determine which categories of boards you can use in your profile to improve promotion. You can also find out what interests your audience besides your company and think about what you can offer people in the near future.
Create a unique customized pin schedule considering the location and interests of your audience. Posting pins at different times helps to show them to different segments of the audience and can contribute to greater representation and an increase in the number of repins and followers.
Hashtags and Trending
Add hashtags to help users to search for content. Labeling your content with hashtags is a great way to attract more attention to your business and products from people who are looking for these ideas but might not be following you. Clicking on a hashtag can provide more information and links to product pins. It’s an additional way to chat with other people interested in the same topic, increase brand awareness and find valuable custom content.
Look at Pinterest Advertising
The cost of advertising on Pinterest depends on the placement. With a successful placement, companies can get up to 200 million monthly visits. The displayed ads contain an image and a link. When someone saves an advertising pin, other people also see it in their profiles, and this naturally encourages engagement and leads to increased sales. Moreover, advertisers receive an average of 20% more clicks in the first month following the end of the campaign.
Connect Pinterest With Other Social Media
Connect all your media platforms so that users can easily find your products.
Try these marketing tips to become more popular on Pinterest and boost your sales.